Clinicians advocating for the adoption of digital ultrasound solutions at their institutions often find themselves navigating important discussions with the hospital’s information technology (IT) department. Whether discussing ultrasound reporting, fleet management, remote collaboration, or AI-driven scan guidance, it is helpful to align with IT’s priorities and proactively address their concerns to foster a collaborative path forward. Here are some tips for a productive conversation:
Ultrasound IT talking points
1. Start with integration, not features
IT professionals prioritize systems that work well within their existing infrastructure. Highlight how the digital ultrasound solution in question integrates with key systems like the PACS (Picture Archiving and Communication Systems) and EMR (Electronic Medical Record). Emphasize data transfer that eliminates manual data entry, workflow automation, and compliance with existing protocols, which can minimize IT's workload and reduce data silos. Frame the technology as a means to enhance interoperability and ensure patient information flows efficiently and securely across systems.
Tip: Reference institutions with a similar technology ecosystem that have integrated the solution in question.
2. Address data storage and management concerns
IT teams are increasingly focused on managing the growing volume of image data from various modalities, including ultrasound, while ensuring data integrity. Reassure IT stakeholders by explaining how the proposed digital ultrasound solution handles storage efficiently, avoiding unnecessary data duplication or unsolicited images that clutter PACS or the VNA (Vendor Neutral Archive). By proactively addressing storage costs, maintenance, and risk, you can demonstrate that the solution has been designed with this concern in mind.
Tip: Share workflows that attach demographic data to images upfront, eliminating the "unsolicited image" problem and ensuring clean, usable datasets. Demonstrating how an ultrasound IT solution minimizes redundant storage can also ease concerns about escalating costs and data management challenges.
3. Emphasize security and compliance
IT is tasked with safeguarding data, so demonstrate that the solution you seek to adopt passes all necessary security assessments. Highlight features like encryption, secure data transfer, single-sign on, and compliance with standards such as HIPAA. Addressing these issues upfront builds trust and positions the solution as a secure addition to the hospital’s ecosystem.
Tip: Proactively provide the vendor’s compliance statements and other security documentation.
4. Document projected efficiency gains
Efficiency is a compelling argument for any new technology. Highlight how a digital ultrasound tool is expected to improve workflows by automating reporting, reducing manual administrative tasks for both clinicians and radiologists, and enabling faster access to imaging data. Explain how these efficiencies translate to less time spent on non-clinical tasks and more time focused on patient care. If possible, quantify the expected time savings and link them to broader organizational goals like reducing staff burnout or improving patient throughput.
IT departments are perpetually understaffed, making them cautious about adopting new tools that could add to their workload. If possible, specifically present the digital ultrasound solution as a time-saver for IT rather than a burden. For example, digital ultrasound tools have been shown to simplify device configuration and reduce travel between sites.
Tip: Use real data. Show how the solution has saved time and resources in similar implementations, such as cutting travel hours for IT staff by automating configurations.
5. Emphasize configuration to fit your environment
A one-size-fits-all approach to implementing new technology often fails to address the specific needs of individual health systems. Make it clear to your IT department that you’re pursuing a digital ultrasound solution that can be adapted to fit your organization’s unique clinical workflows, documentation needs, and data management requirements. Highlight that your preferred vendor takes a customer-centric approach that includes deliberate discovery phases to identify key objectives and desired outcomes.
By showcasing how the solution can be configured for your needs, from integration with existing systems to specific reporting needs, you can ensure alignment with both clinical and operational goals. Provide examples of past implementations where tailored adjustments improved workflow efficiency and compliance. This can demonstrate a commitment to meeting the distinct challenges of your organization, reinforcing the value of the proposed solution.
Tip: If possible, provide workflow diagrams that showcase where and how the solution fits in current processes.
6. Tie back to organizational goals
IT’s ultimate goal is to support the organization's success. Frame the conversation around how a digital ultrasound solution aligns with broader priorities like improving patient outcomes, capturing missed billing opportunities, and/or achieving operational efficiencies. For instance, explain how integrating ultrasound data into the EMR ensures compliance, reduces manual errors, and creates a more robust patient record, all of which benefit the healthcare system as a whole.
Ensure the potential impact on patient care is clear. Be prepared to demonstrate how the digital ultrasound solution you are championing can improve diagnostic accuracy, reduce scan times, or enhance patient experiences. Share case studies, clinical data, or peer-reviewed research to substantiate your claims. Position the technology not as a luxury but as a necessity for delivering superior care.
Position VerisoundTM as your trusted partner
Verisound’s digital ultrasound tools are designed to meet both clinical needs and IT priorities.
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Reporting – simplified, standardized and intelligent workflow
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Collaboration – secure, virtual, real-time connections between colleagues
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Fleet management – manage ultrasound devices across locations and departments
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AI solutions – improve image quality, workflow productivity, and clinical decision support
Ready to explore how Verisound can transform your workflows and satisfy IT requirements? Contact us today to learn more or schedule a demo.
Product and features may not be available in all countries and regions. Full product technical specification is available upon request. Contact a GE HealthCare representative for more information.
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